If video killed the radio star, as the iconic song indicates, then the VMA’s killed music as we know it.
While MTV’s relevance and credibility dies a little every time they show an episode of “Room Raiders”, the channel’s impact and social reach is ever growing. This was on full display Sunday night as the network presented their yearly Video Music Awards, an event that used to bring out the biggest names in the industry. I would reason that in the heyday of the show (roughly the mid-90s), winning a VMA was a bigger deal than winning a Grammy from a social viewpoint. However, Sunday’s display is a perfect example of how MTV has ruined music for an entire generation.
Admittedly I didn’t watch the show Sunday, but a quick search on Google and the constant Twitter updates told me all that I need to know. Besides the fact that someone named Russell Brand hosted the show (who?), it seems that MTV somehow lumped all of five or six music videos into multiple categories and drew straws to decide who won. Let us review:
A check of the award winners shows that Lady GaGa won Best New Artist, a category presumably created to showcase the best and brightest upcoming stars. I don’t even know where to begin with her. There is nothing interesting, original, entertaining or unique about Lady GaGa. Her songs are forgettable, and the fact that she relies so heavily on her “crazy” personality and fashion sense make it obvious that she is attempting to hide her lack of talent. Others in this category included equally forgettable acts like 3OH!3 (though that album is catchy at times, it is incredibly gimmicky and will wear off soon) and Asher Roth, who I’m fairly certain has never spent time at an actual institution of higher learning. This list of nominees would indicate that all new music is boring and sounds the same. Luckily, there are acts like Santogold, MGMT, Vampire Weekend, and Fleet Foxes changing the game a bit since hitting the big time within the last year. However, I would never expect the people at MTV to know who these artists are.
The best hip-hop video category is an even bigger joke, falling back on the same old boring artists who have nothing relevant to say, except for maybe Jay-Z, though Kanye West is way too involved in Hova’s new album for me to enjoy it. And while we are on the topic of West, why are people shocked when he does ridiculous things? Much like Lady GaGa, West has to rely on his crazy sunglasses and pompous attitude to generate attention because his music is severely lacking. Many of the comments from Twitter and Facebook mentioned something about West not being a good artist anymore. When was Kanye West ever good? His lyrics have never been meaningful (though he tries to slip in random lines about current events to make it seem as though he is full of witty and biting social commentary…nice try, but no). Not only is his style choppy and unlistenable, but has proven on more than one occasion that he can’t sing (as evidenced by his song “Love Lockdown”, which somehow managed a nomination in this category). The real problem here, however, is that talking about this incident and making it front page news only motivates West to keep doing things like this. Stop talking about him and go buy a Del tha Funkee Homosapien album to hear what hip-hop should sound like.
Lastly, and the thing that bothers me the most about MTV as a whole, is that they still try to appear hip and on the cutting edge, as evidenced by the Breakthrough Video category. I am a fan of many of the artists that were up for this award, including favorites like Passion Pit, Cold War Kids, Bat For Lashes, and the always amazing Death Cab For Cutie. The problem is that MTV has never played these videos, and if they had, the majority of viewers would never see them. A check of the 24-hour program schedule for MTV shows that the channel devotes only two hours a day to showing videos – at 3 a.m. This category is nothing more than a weak attempt to seem trendy, and it fails miserably. These artists gain nothing from this subtle MTV mention because, in all honesty, the average MTV viewer cannot appreciate why these artists are groundbreaking. Because these artists are doing new things and staying away from the trappings of pop music, they don’t have mass appeal to a culture that places Beyonce on the highest pedestal. I wouldn’t be surprised if the powers-that-be at MTV had some poor intern scour Pitchfork and Sound of the City to find out what the cool kids are listening to so that they could fill this joke of a category.
So what does all this mean? I see this as a defining moment in terms of music’s role in society. Gone are the days that people purchased albums. The single-minded, ringtone culture that has grown over the past five years has killed our ability to decide whether or not a particular artist is actually, you know, good. Instead, pop music has turned into a game of copy-cat, with each new artist rehashing a popular song and tricking the listeners into thinking that what they are hearing is new and exciting. And, even worse, outlets like MTV have figured out a way to take this simplified music and market it to a generation of listeners who never got to experience a record store or a concert where the musicians played music instead of relying on fireworks and pageantry to entertain.
However, there is hope. There are so many great bands going right now, and a lot of classic artists that have been lost in the shuffle. My original intention for this blog was to reflect on why I love music so much, and I have been slacking when it comes to doing that. However, my new goal is to get the word out that there is much more out there than what you hear on the radio, and that it is truly a disservice to ignore it. I hope you will allow me to share this with you, and I also encourage you fine readers to let me know of great artists that you feel are doing something outside of the norm. I plan on updating every day, so please, check back.
And now, to get the bad taste out of our mouths, a reminder of what good music sounds like from The Boss:


